Last updated: 23 October 2025
We conduct our business in a way which protects all of our customers, ensuring that their personal data is safe and private at all times.
We never sell personal data and go to every practical extent to preserve your privacy, whilst still being able to find the most suitable loan for your needs.
How we use your personal information
This privacy notice is to let you know how Yorkshire Baby Scan promises to look after your personal information. This includes what you tell us about yourself, what we learn by having you as a customer, and the choices you give us about what marketing you want us to send you. This notice explains how we do this and tells you about your privacy rights.
Other cookies may be stored to your computers hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.
Our privacy promise
We promise:
- To keep your data safe and private as possible.
- Not to sell your data.
- To give you ways to manage and review your marketing choices at any time.
Who are we?
Yorkshire Baby Scan (“we”, “us”, “our”) is a company registered in England and Wales (10899702) with its registered office at First Floor, Equinox 1, Wetherby, West Yorkshire, England, LS22 7RD. We provide baby scan services under the trading name Yorkshire Baby Scan (YBS) from our clinic located at YSM Clinic, David Lloyd, St John’s Playing Field, Hull Road, York, YO10 3LG.
You can find us online at www.yorkshirebabyscan.co.uk
If you would like additional information about how your personal data is used, please feel free to email us at info@yorkshirebabyscan.co.uk
or call 01904 413669.
Why do we collect personal data?
Our legal basis for processing your personal data is the legitimate interest of Yorkshire Baby Scan and the third parties that we will disclose your information to in order to provide you with efficient training.
Where do we collect personal data from?
We may collect personal information about you (or your business);
- When you complete a registration application on our website.
- When you send us emails or letters via the post.
- When you speak to one of our staff over the phone or in person.
- If you take part in any competitions or promotions.
- From companies who introduce you to us (introducers).
How do we use your personal data?
We may use your personal information to;
- Ascertain the suitability of our products and services to your requirements.
- Keep our records up to date, working out which of our products and services may interest you and telling you about them.
- Conduct market research including requesting customer reviews.
Who do we share personal data with?
We are very careful with the handling of your personal information. We will never sell your personal information or pass it onto a third party without legitimate interest. We may pass your personal information to;
- Accreditation bodies such as ActiveIQ.
- Our data handling software partner.
- Law enforcement agencies in connection with any investigation.
- We may also share your personal information if the make-up of Yorkshire Baby Scan changes in the future;
We may choose to sell, transfer, or merge parts of our business, or our assets. Or we may seek to acquire other businesses or merge with them.
During any such process, we may share your data with other parties. We’ll only do this if they agree to keep your data safe and private.
If the change to our company happens, then other parties may use your data in the same way as set out in this notice.
CIFAS notice
Before we provide services we may undertake checks for the purposes of preventing fraud and money laundering, and to verify your identity. These checks require us to process personal data about you.
The personal data you have provided, we have collected from you, or we have received from third parties will be will be used to prevent fraud and money laundering, and to verify your identity.
Details of the personal information can be processed, for example: name, address, date of birth, address, contact details, device identifiers including IP address and browser.
We and fraud prevention agencies may also enable law enforcement agencies to access and use your personal data to detect, investigate and prevent crime.
We process your personal data on the basis that we have a legitimate interest in preventing fraud and money laundering, and to verify identity, in order to protect our business and to comply with laws that apply to us. Such processing is also a contractual requirement of the services you have requested.
Fraud prevention agencies can hold your personal data for different periods of time, and if you are considered to pose a fraud or money laundering risk, your data can be held for up to six years.
Consequences of processing
If we, or a fraud prevention agency, determine that you pose a fraud or money laundering risk, we may refuse to provide the services and financing you have requested, or to employ you, or we may stop providing existing services to you.
A record of any fraud or money laundering risk will be retained by the fraud prevention agencies, and may result in others refusing to provide services, financing or employment to you. If you have any questions about this, please contact us on the details above.
Data transfers
Whenever fraud prevention agencies transfer your personal data outside of the European Economic Area, they impose contractual obligations on the recipients of that data to protect your personal data to the standard required in the European Economic Area. They may also require the recipient to subscribe to ‘international frameworks’ intended to enable secure data sharing.
Your rights
Your personal data is protected by legal rights, which include your rights to object to our processing of your personal data; request that your personal data is erased or corrected; request access to your personal data.
For more information or to exercise your data protection rights please, please contact us using the contact details shown on this website.
You also have a right to complain to the Information Commissioner’s Office which regulates the processing of personal data.
How long will we store personal data for?
Personal data will be securely stored for a set period, this is necessary to fulfil our legal obligations and the legitimate interests of our business. We may keep your data for one of these reasons;
- Accuracy – To respond to any questions or complaints.
- Customer consideration – To show that we treated you fairly.
- Legality – To maintain records according to rules that apply to us.
- Anti-fraud & money laundering – To assist authorities to identify illegal actions.
- Data security – To keep your personal data secure always.
All personal data received will be kept securely for six years. Should you take out a finance agreement via our services, we’ll retain your data for a period of six years plus the term of the loan.
Telephone recordings will be stored indefinitely (subject to being recorded). We consider the risk of a personal data breach is significantly reduced if we do not grant access to personnel tasked with deleting data. You will be notified if any telephone conversation is being recorded.
How to get a copy of your personal data
You are able to request a copy of your personal data we hold on file by simply calling 0845 619 1810 or email us directly on info@yorkshirebabyscan.co.uk.
Accuracy of your personal data
Please complete all registrations and communications with us with accurate information. If you think that personal data we hold about you is incorrect or incomplete please contact us, we will take reasonable steps to check it and correct accordingly.
Right to be forgotten
You have the right to object to our use of your personal information, or to ask us to delete, remove, or stop using your personal information if there is no need for us to keep it. This is known as the ‘right to object’ and ‘right to erasure’, or the ‘right to be forgotten’.
There may be legal or other reasons (legitimate interest) why we need to keep or use your data. But please tell us if you think that we should not be using it.
Withdraw your consent to marketing
From time to time we may contact you with information about products or services we feel would be of interest to you. If you would prefer not to receive this information please let us calling 0845 619 1810 email us directly on info@yorkshirebabyscan.co.uk.
If you have joined the mailing list you can easily unsubscribe by accessing your account and clicking on the unsubscribe link.
Service providers
We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analysing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Analytics
We may use third-party Service Providers to monitor and analyse the use of our Service.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.
You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.
For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en
Hotjar
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
Behavioral remarketing
Yorkshire Baby Scan uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimise and serve ads based on your past visits to our Service.
Facebook remarketing service is provided by Facebook Inc.
You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/ads/settings
To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA https://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada https://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe https://www.youronlinechoices.eu/, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation
Marketing and Mailchimp
We may contact you with information about updates, products, services, and events that we believe may be of interest to you. By subscribing to our communications, you consent to the processing of your personal data for these purposes.
We use Mailchimp as our marketing platform. By subscribing to our newsletters or marketing communications, you acknowledge that your information will be transferred to Mailchimp for processing. Mailchimp stores and processes data in accordance with its Terms.
You can withdraw your consent at any time by using the unsubscribe link in our emails or by contacting us directly.
Log files
Yorkshire Baby Scan follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analysing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.
Cookies and web beacons
Like any other website, Yorkshire Baby Scan uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimise the users’ experience by customising our web page content based on visitors’ browser type and/or other information.
Our advertising partners
Some of the advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data.
https://policies.google.com/technologies/ads
Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Yorkshire Sports Medicine, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalise the advertising content that you see on websites that you visit.
Note that Yorkshire Baby Scan has no access to or control over these cookies that are used by third-party advertisers.
Links to other sites
Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Children’s privacy
Our Service does not address anyone under the age of 18 (“Children”).
We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
Complaints
If you wish to raise a complaint with regards to how we have handled your personal data, you can contact us to have the matter investigated: please e-mail info@yorkshirebabyscan.co.uk or call 0845 619 1810.
If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office. You can contact the Information Commissioners Office on 0303 123 1113 or via email https://ico.org.uk/global/contact-us/ or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire. SK9 5AF.
Contact us
If you have any questions about our privacy policy, please contact us.